Social Media at the University of Glasgow: Engaging international students in social media in an international context
Please join us for a presentation by the HESA “Glasgow 5” on their work with the University of Glasgow.
Tuesday, November 11
10:30 – 11:45
In May 2014, five students from the Higher Education Student Affairs Program traveled to the University of Glasgow to conduct a comprehensive inquiry project for UG Student Affairs on the effective use of social media to recruit, enroll, support, and retain international students. Their project involved interviewing and surveying dozens of international students in Glasgow as well as extensive review of social media platforms and their use around the globe.
Their inquiry project focused on four main questions:
- What social media platforms are UofG students using?
- How are students using these platforms?
- How do students prefer that UofG use social media to connect with students?
- How do students engage with and create new networks on social media?
The HESA Glasgow 5 were able to identify best practices for using social media with multiple constituencies and ways to extend the university’s international reach and support through social media.